Often the best logos are the simplest. But sometimes it’s surprising how much meaning can be packed into a seemingly straightforward design.
Created by a former Apple designer, Dot is a new AI app for the iPhone that aims to serve up a safe and secure companion — think a more conversational and personable Siri. And the logo sums it up.
(Image credit: New Computer)
Dot was created by New Computer, a company founded by former Apple designer Jason Yuan and Sam Whitmore. It’s basically a chatbot, but one that becomes much more personalized than ChatGPT, Copilot or Siri because it gradually learns about the user, remembering their tastes and habits.
This may sound creepy, but it also makes Dot potentially more useful as it does more than search for information and summarize content. It can make suggestions and even provide motivational support that is more likely to suit the user. It can listen when you need a friend, guide you through a difficult time, or simply provide recipe suggestions by remembering any food allergies you may have. Dot can even keep a journal of sorts for you in what it calls Chronicle, tracking your personal development without you having to write journal entries yourself.
And the logo? At first glance it consists of two apostrophes in the form of a circle, which summarizes the purpose of ensuring balance. They can be seen as single quotes, representing Dot’s more conversational approach, but are also intended to look like two koi swimming around each other: one is Dot and the other is the user. Thus the logo comes to represent the ongoing dialogue and reflection between human and machine companion as the user and AI learn from each other and through the back and forth of ideas.
Dot to dot: New computer logo design (Image credit: New Computer)
Dot already has some very positive reviews on the Apple App Store. While some say the app helps them organize their day, prepare notes for meetings or choose what video game to play, it’s interesting to see that others emphasize its emotional support, saying Dot gives them perspective when dealing with a difficult situation. in life.
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(Image credit: New Computer)
(Image credit: New Computer)
This type of AI raises interesting questions. To me, there’s something not only a little creepy, but also a little sad about people turning to AI for emotional support. New Computer says Dot isn’t meant to replace human conversation and is very different from talking to a human, as it seems likely to simply reflect your perspective on situations. But it could also be that many people don’t have someone they can feel they can ask the questions they can ask Dot.
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Dot is free for limited use. Unlimited usage and access to certain features like Chronicles costs $12 per month.
For more apps, see our pick of the best iPad apps for designers.
